Top 5 Factors to Look For When Selecting an SEO Partner

Choosing the right SEO partner to work with can have a huge bearing on the success of your company, whether you’re launching a new venture or looking to grow and increase your business. Today, the problem is that there’s such a huge array of SEO companies to sort through, that it can be hard to make sense of it all, and distinguish a high quality service from yet another pretender.

That’s why we’ve put together a list of the top 5 factors to look for when selecting an SEO partner, so that you can make a swift and sound decision for yourself which will pay off in the long run.

1. Reputation, Referrals & Ratings: Think of these as the “Three R’s”. By checking out a company’s reputation, referrals and ratings, you’ll be able to quickly determine whether they’re the real deal, or whether they’re somebody who’s best avoided. What have their previous clients said about them? Who have they worked with in the past? How highly do they come recommended? All of this information will provide you with valuable insight into the SEO partners who are worth your investment.

2. Current Methods: The world of search engine optimization and social media changes more quickly than you’d like. Is your SEO partner up to date with the latest developments, with the newest round of updates from Google, with the most effective and proven best practices? The company you choose to work with needs to be a master of today’s, and tomorrow’s, SEO and social media landscape, not yesterday’s or last year’s.

3. The Team: Do you know the individual, or individuals, who will be responsible for your project? What are their qualifications, and how can you get in touch with them directly? Your SEO partner should be accessible in every way, with real names and faces you know about and can put your trust into.

4. Services Offered: What types of services do you need, and what does the company you’re looking at offer? The easiest, and typically most successful, route is to find one company who can develop an entire integrated approach for your business, as opposed to hiring a dozen different companies to do a dozen different things. Look for a company which excels in the areas you need help with, and one who can take on everything and develop a single, comprehensive approach.

5. Avoid Excess Hype: It can be tempting to choose an SEO company who “promises a #1 ranking in Google in 10 days!!” Of course, such boasts and excess hype are certainly too good to be true. The right SEO partner should be confident in their ability to help your company, and should have a successful track record which points to that. But if they’re making such ridiculous claims, they’re likely not trustworthy.

If you pay attention to all 5 of these factors, you’ll find an SEO partner who can and will produce results for your business.

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